Our mea culpas

The Veterinary Economics team received this letter today:

"Greetings,

"The caption for Dr Labrousse’s picture will revolutionize how success in veterinary medicine is measured. I’ve never been interested in owning my own practice until Dr Labrousse pointed out a better way: 'She now owns a practice owner in Coos Bay, Ore.' What an imaginative way to reap the benefits of practice ownership without the stress! Oregon again leads the way in innovative social and business
practices."

No, human slavery isn’t legal in Oregon. Human trafficking is still against the law. The best answer to financial troubles for associates is, in fact, not buying a practice owner. We screwed up.

In the same January 2009 issue, we misspelled “distichia.” (We fixed it online.) A little piece of me dies when a mistake is published in our magazine or on dvm360.com. I’m used to it happening every so often. Nobody’s perfect, right? I edited an article for a magazine on newsstands years ago wherein I spelled the name of a source three different ways in one page. What happened?

Mistakes that make it into the magazine kill us, but we rise from the dead and dig in deeper, determined to watch for mistakes, errors, confusing passages, and assertions of pro-slavery factions in Oregon. Mistakes also remind me that veterinarians and veterinary technicians and assistants are a step more important than us. You all are the strong ones. When I make a stupid writing or editing mistake, it’s an embarrassment, but seldom is anyone’s life on the line. When you make mistakes—and it’s human to do so—you face the continued illness of pets, unfortunate disabilities, and sometimes the death of animals.

I guess I've got the same advice for myself we give to you: Keep doing a good job, seek to always improve, and forgive yourself your mistakes. And we try to make it right—we corrected the caption online.

Comments




  • I want to know which name you spelled 3 different ways. :)
    fultonalisonj, 5 years ago | Flag

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