The convenience of compliance

(Editor's note: This post originally appeared in the April 2012 issue of the dvm360 iPad app.)

I'm a fairly compliant pet owner. My dogs receive yearly wellness exams, I brush their teeth (occasionally), and I follow my veterinarian’s advice for helping my overweight pup lose pounds. I trust my veterinarian is the expert.

When service providers I work with do not offer recommendations, I always ask for them. I love asking servers for their favorite dish on the menu. And every year, I ask my CPA what I could adjust to save on next year’s taxes.

But I’m frustrated by individuals who don’t offer their expert recommendations, even after I ask. When I put my home on the market, I signed a six-month contract with a Realtor. And then I asked for his home staging tips. His response: “Nah, it’s fine.” A few months later, I asked again and received the same response.

Fast-forward six months and only 10 showings later. We met with a new Realtor who had received glowing reviews from friends. When we interviewed her, she stressed the importance of home staging and walked us through our home, room by room, telling us what she’d recommend we pack away or rearrange. And that was all before she asked us to sign a contract.

Clients might not follow your advice every time, all the time, but it’s always better to offer your best recommendations—even for your more reluctant clients. Press here to read tips for getting your clients on board with the four recommendations your clients ignore the most.

P.S.: We sold our home the very first weekend it was on the market with the new Realtor! It’s packing time.

—Jessica Zemler, Editor, dvm360@advanstar.com

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